Dior House of Perfume
Since Miss Dior, created by Christian Dior in 1947 to accompany the launch of his couture label, Dior fragrances have truly made their mark thanks to their scope of influence and the use of the noblest of materials. Over 60 years after creation, Fran?ois Demachy, Dior Perfumer-Creator since 2006, continues boldly and passionately.
GRASSE, THE CRADLE OF PERFUMERY
Provence and the Grasse area are closely tied to the history of Dior. It was there that Christian Dior, a lover of flowers, chose to have his holiday home, the Chateau de la Colle Noire.
Today, Dior has chosen the incomparable climate of Grasse and its unique terrain to cultivate its May rose and jasmine.
DIOR AND CH?TEAU DE LA COLLE NOIRE
Christian Dior, who loved flowers, chose to acquire his property in 1951. Chateau de La Colle Noire, in Montauroux near Grasse in the South of France was a splendid residence overlooking the greenery-covered slopes in the heart of the Grasse countryside.
The House of Dior has decided to restore this property today to foster its ties with its Proven?al heritage.
THE EMBODIMENT OF CREATION
Since Miss Dior in 1947, Dior has collaborated with some of the greatest perfumers in the world. Today Dior has its own Perfumer-Creator, Fran?ois Demachy. The Dior signature: high-quality, unique and timeless fragrances.
THE QUEST FOR ESSENCES
Explain and share what distinguishes Dior fragrances and makes them unique: in-house creation, with Fran?ois Demachy, Dior Perfumer-Creator. Each film is a journey to discover a raw material, an inspirational environment, punctuated by encounters and discussions on traditions and expertise. A tribute in pictures, delicate and human, to the most beautiful essences around the world.
"The creation laboratory is like a postcard of all these journeys." Fran?ois Demachy, Dior Perfumer-Creator
THE RAW MATERIALS
Exquisite raw materials are the secret to wonderful perfumes. That is why Christian Dior always used the highest-quality ingredients for his olfactory creations.
Christian Dior's unwavering desire was to bestow upon his fragrances bottles that would reflect their exceptional quality. At the crossroads of fashion and jewellery, the house of Dior designed special bottles that were works of art. A heritage perpetuated today with limited editions that are the ultimate in luxury.
DIOR FRAGRANCES, UNIQUE KNOW-HOW
The Dior factory in Saint Jean de Braye in France produces all the Christian Dior perfumes for the entire world. Its craftsmen continue to exploit their unique expertise at every stage of production.
CHRISTIAN DIOR, COUTURIER-PERFUMER
From 1947 onwards Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier: he created Miss Dior, his first perfume, alongside his very first fashion collection. Passionate about flowers, he sketched the contours of a veritable style for Dior's perfumes, breathing into them all the modernity featured in his creations.